CPG Marketing Myths
A blog about common misconceptions and myths in the consumer packaged goods industry (CPG) with a particular focus on food and beverages. Often times companies attempt to position a brand or product on the benefits or differentiating factors, but sometimes those are overstated. This blog is designed to help uncover some of those misconceptions about certain products.
Friday, April 15, 2016
Google Trends of Various Companies and Products
Software companies and products
SUV Models:
Soda Brands:
Software Development Companies and Products:
Sunday, March 15, 2015
Craft Beer Brand Tournament Challenge
In honor of the approaching NCAA Men's basketball tournament, I put together my own tournament challenge. Instead of colleges and universities, brands from different CPG categories will go head-to-head in a bracket style, 8-team tournament challenge. For this particular "region", major American Craft beer brands will face-off to determine which is the most preferred.
For the most up-to-date RESULTS, please click HERE
For the Imported Beer Brand Tournament Challenge, please click HERE
For the most up-to-date RESULTS, please click HERE
For the Imported Beer Brand Tournament Challenge, please click HERE
Craft Beer Brand Tourney Results
Results: (Stone and Dogfish Head are practically tied for most preferred)
3.16.15 @10:35PM Mountain
Round 1
Round 2 (Semi-Finals)
Championship (Winners)
Earlier Results.......(Winners)
3.16.15 @4:55PM MTN
3.16.15 @12:10PM MTN
3.16.15 @10:10AM MTN
3.16.15 @8:40AM MTN
3.16.15 @ 1:40AM MTN
3.16.15 @1:15AM MTN
3.16.15 @12:45AM MTN
3.16.15 @12:15AM MTN
@11:45PM MTN
@11:20PM MTN
@11:10PM MTN
3.15.15 @11:00PM
3.15.15 @10:40PM
3.15.15 @10:30PM Mountain
3.15.15 @10:15PM mountain
3.15.15 @10:05PM mountain
3.16.15 @10:35PM Mountain
Round 1
Brand | Count | Percent | Pool |
Shiner | 215 | 17% | Pool A |
New Belgium | 1016 | 82% | |
Dogfish Head | 611 | 49% | Pool A |
Stone | 631 | 51% | |
Yuengling | 348 | 28% | Pool B |
Samuel Adams | 885 | 71% | |
Sierra Nevda | 825 | 66% | Pool B |
Deschutes | 418 | 34% |
Round 2 (Semi-Finals)
Brand | Count | Percent |
Sierra Nevada (Pool B) | 644 | 52% |
Stone (Pool A) | 489 | 39% |
Dogfish Head (Pool A) | 432 | 35% |
Deschutes (Pool B) | 366 | 29% |
New Belgium (Pool A) | 250 | 20% |
Samuel Adams (Pool B) | 137 | 11% |
Yuengling (Pool B) | 76 | 6% |
Shiner (Pool A) | 43 | 3% |
Championship (Winners)
Brand | Count | Percent |
Stone | 279 | 23% |
Dogfish Head | 277 | 23% |
Sierra Nevada | 238 | 20% |
Deschutes | 168 | 14% |
New Belgium | 140 | 12% |
Samuel Adams | 45 | 4% |
Yuengling | 29 | 2% |
Shiner | 25 | 2% |
Grand Total | 1201 VOTES |
Earlier Results.......(Winners)
3.16.15 @4:55PM MTN
Brand | Count | Percent |
Dogfish Head | 263 | 23% |
Stone | 262 | 23% |
Sierra Nevada | 223 | 20% |
Deschutes | 160 | 14% |
New Belgium | 133 | 12% |
Samuel Adams | 44 | 4% |
Yuengling | 29 | 3% |
Shiner | 24 | 2% |
Grand Total | 1138 VOTES |
3.16.15 @12:10PM MTN
Brand | Count | Percent |
Dogfish Head Total | 238 | 23% |
Stone Total | 228 | 22% |
Sierra Nevada Total | 207 | 20% |
Deschutes Total | 143 | 14% |
New Belgium Total | 126 | 12% |
Samuel Adams Total | 39 | 4% |
Yuengling Total | 28 | 3% |
Shiner Total | 22 | 2% |
Grand Total | 1031 VOTES |
3.16.15 @10:10AM MTN
Brand | Count | Percent |
Dogfish Head | 223 | 23% |
Stone | 209 | 22% |
Sierra Nevada | 189 | 20% |
Deschutes | 132 | 14% |
New Belgium | 117 | 12% |
Samuel Adams | 35 | 4% |
Yuengling | 28 | 3% |
Shiner | 21 | 2% |
Grand Total | 954 | VOTES |
3.16.15 @8:40AM MTN
Brand | Count | Percent |
Dogfish Head | 203 | 24% |
Stone | 186 | 22% |
Sierra Nevada | 162 | 19% |
Deschutes | 114 | 13% |
New Belgium | 109 | 13% |
Samuel Adams | 30 | 4% |
Yuengling | 25 | 3% |
Shiner | 18 | 2% |
Grand Total | 847 | VOTES |
3.16.15 @ 1:40AM MTN
Brand | Count | Percent |
Stone | 55 | 22% |
Dogfish Head | 52 | 21% |
Deschutes | 44 | 18% |
Sierra Nevada | 44 | 18% |
New Belgium | 32 | 13% |
Yuengling | 11 | 4% |
Shiner | 10 | 4% |
Samuel Adams | 2 | 1% |
Grand Total | 250 | VOTES |
3.16.15 @1:15AM MTN
Brand | Count | Percent |
Stone | 49 | 22% |
Dogfish Head | 46 | 21% |
Sierra Nevada | 42 | 19% |
Deschutes | 37 | 17% |
New Belgium | 29 | 13% |
Shiner | 9 | 4% |
Yuengling | 9 | 4% |
Samuel Adams | 1 | 0% |
Grand Total | 222 VOTES |
3.16.15 @12:45AM MTN
Brand | Count | Percent |
Stone | 45 | 23% |
Dogfish Head | 40 | 20% |
Sierra Nevada | 37 | 19% |
Deschutes | 35 | 18% |
New Belgium | 24 | 12% |
Shiner | 8 | 4% |
Yuengling | 8 | 4% |
Samuel Adams | 1 | 1% |
Grand Total | 198 | VOTES |
3.16.15 @12:15AM MTN
Brand | Count | Percent |
Stone | 40 | 25% |
Dogfish Head | 31 | 19% |
Sierra Nevada | 31 | 19% |
Deschutes | 29 | 18% |
New Belgium | 20 | 12% |
Yuengling | 6 | 4% |
Shiner | 5 | 3% |
Samuel Adams | 1 | 1% |
Grand Total | 163 | VOTES |
@11:45PM MTN
Brand | Count | Percent |
Stone | 31 | 23% |
Dogfish Head | 27 | 20% |
Sierra Nevada | 25 | 19% |
Deschutes | 21 | 16% |
New Belgium | 19 | 14% |
Yuengling | 6 | 4% |
Shiner | 4 | 3% |
Samuel Adams | 1 | 1% |
Grand Total | 134 | VOTES |
@11:20PM MTN
Brand | Count | Percent |
Dogfish Head | 21 | 21% |
Sierra Nevada | 20 | 20% |
Stone | 19 | 19% |
Deschutes | 17 | 17% |
New Belgium | 16 | 16% |
Shiner | 4 | 4% |
Yuengling | 4 | 4% |
Samuel Adams | 1 | 1% |
Grand Total | 102 |
@11:10PM MTN
Brand | Count | Percent |
Dogfish Head | 17 | 21% |
Sierra Nevada | 16 | 20% |
Stone | 15 | 19% |
New Belgium | 13 | 16% |
Deschutes | 12 | 15% |
Yuengling | 4 | 5% |
Shiner | 2 | 3% |
Samuel Adams | 1 | 1% |
Grand Total | 80 VOTE | S |
3.15.15 @11:00PM
Brand | Count | Percent |
Dogfish Head | 13 | 21% |
Deschutes | 12 | 20% |
Sierra Nevada | 12 | 20% |
New Belgium | 10 | 16% |
Stone | 8 | 13% |
Yuengling | 4 | 7% |
Samuel Adams | 1 | 2% |
Shiner | 1 | 2% |
Grand Total | 61 | VOTES |
3.15.15 @10:40PM
Brand | Count | Percent |
Sierra Nevada | 10 | 25% |
Deschutes | 8 | 20% |
Dogfish Head | 6 | 15% |
New Belgium | 6 | 15% |
Stone | 6 | 15% |
Yuengling | 3 | 8% |
Shiner | 1 | 3% |
Samuel Adams | 0 | 0% |
Grand Total | 40 | VOTES |
3.15.15 @10:30PM Mountain
Brand | Count | Percent |
Sierra Nevada | 8 | 24% |
Deschutes | 6 | 18% |
New Belgium | 6 | 18% |
Stone | 5 | 15% |
Dogfish Head | 4 | 12% |
Yuengling | 3 | 9% |
Shiner | 1 | 3% |
Samuel Adams | 0 | 0% |
Grand Total | 33 | VOTES |
3.15.15 @10:15PM mountain
Brand | Count | Percent |
New Belgium | 5 | 26% |
Deschutes | 4 | 21% |
Dogfish Head | 3 | 16% |
Sierra Nevada | 3 | 16% |
Yuengling | 3 | 16% |
Stone | 1 | 5% |
Samuel Adams | 0 | 0% |
Shiner | 0 | 0% |
Grand Total | 19 | VOTES |
3.15.15 @10:05PM mountain
Brand | Count | Percent |
New Belgium | 3 | 27% |
Deschutes | 2 | 18% |
Dogfish Head | 2 | 18% |
Sierra Nevada | 2 | 18% |
Yuengling | 2 | 18% |
Samuel Adams | 0 | 0% |
Shiner | 0 | 0% |
Stone | 0 | 0% |
Grand Total | 11 |
Saturday, March 14, 2015
Imported Beer Brand Tourney Challenge Results
Below are the results for the Imported Beer Brand Challenge.
Update:
3.16.15 @9:00AM Mountain
Round 1
Round 2 (Semi-Finals)
Championship (Winners)
3.14.15 @11:20AM MTN
Update:
3.16.15 @9:00AM Mountain
Round 1
Brand | Count | Percent | Pool |
Stella Artois vs. | 60 | 37% | Pool A |
New Castle | 102 | 63% | |
Sapporo vs. | 84 | 52% | Pool A |
Corona Extra | 75 | 46% | |
Modelo Especial vs. | 36 | 22% | Pool B |
Guinness | 126 | 78% | |
Heineken vs. | 66 | 41% | Pool B |
Dos Equis | 94 | 58% |
Brand | Count | Percent |
Guinness (Pool B) | 105 | 65% |
New Castle (Pool A) | 76 | 47% |
Stella Artois (Pool A) | 33 | 20% |
Sapporo (Pool A) | 28 | 17% |
Dos Equis (Pool B) | 21 | 13% |
Corona Extra (Pool A) | 19 | 12% |
Modelo Especial (Pool B) | 17 | 10% |
Heineken (Pool B) | 15 | 9% |
Championship (Winners)
Brand | Count | Percent |
Guinness | 82 | 53% |
New Castle | 21 | 14% |
Stella Artois | 17 | 11% |
Corona Extra | 13 | 8% |
Dos Equis | 6 | 4% |
Modelo Especial | 6 | 4% |
Sapporo | 6 | 4% |
Heineken | 4 | 3% |
Grand Total | 155 | VOTES |
Earlier Results Championship (Winners) ............................. 3.15.15 @3:30PM Brand |
||
Guinness | 65 | 53% |
New Castle | 16 | 13% |
Stella Artois | 13 | 11% |
Corona Extra | 12 | 10% |
Dos Equis | 5 | 4% |
Sapporo | 5 | 4% |
Modelo Especial | 4 | 3% |
Heineken | 3 | 2% |
Grand Total | 123 |
3.15.15 @10:45AM Mountain
3.14.15 @11:59PM Mountain
3.14.15 @5:45PM Mountain
3.14.15 @3:35PM Mountain
3.14.15 @1:45PM Mountain
3.14.15 @12:30PM
3.14.15 @12:00PM
Brand | Count | Percent |
Guinness | 59 | 52% |
New Castle | 16 | 14% |
Corona Extra | 11 | 10% |
Stella Artois | 11 | 10% |
Sapporo | 5 | 4% |
Dos Equis | 4 | 4% |
Modelo Especial | 4 | 4% |
Heineken | 3 | 3% |
Grand Total | 113 | VOTES |
3.14.15 @11:59PM Mountain
Brand | Count | Percent |
Guinness | 47 | 49% |
New Castle | 13 | 14% |
Corona Extra | 10 | 11% |
Stella Artois | 10 | 11% |
Dos Equis | 4 | 4% |
Modelo Especial | 4 | 4% |
Sapporo | 4 | 4% |
Heineken | 3 | 3% |
Grand Total | 95 | VOTES |
3.14.15 @5:45PM Mountain
Brand | Count | Percent |
Guinness | 21 | 44% |
New Castle | 6 | 13% |
Stella Artois | 6 | 13% |
Modelo Especial | 4 | 8% |
Corona Extra | 3 | 6% |
Heineken | 3 | 6% |
Sapporo | 3 | 6% |
Dos Equis | 2 | 4% |
Grand Total | 48 VOTES |
3.14.15 @3:35PM Mountain
Brand | Count | Percent |
Guinness | 15 | 38% |
Stella Artois | 6 | 15% |
New Castle | 5 | 13% |
Corona Extra | 3 | 8% |
Heineken | 3 | 8% |
Modelo Especial | 3 | 8% |
Sapporo | 3 | 8% |
Dos Equis | 2 | 5% |
Grand Total | 40 | VOTES |
3.14.15 @1:45PM Mountain
Brand | Count | Percent |
Guinness | 9 | 30% |
New Castle | 5 | 17% |
Stella Artois | 4 | 13% |
Corona Extra | 3 | 10% |
Heineken | 3 | 10% |
Dos Equis | 2 | 7% |
Modelo Especial | 2 | 7% |
Sapporo | 2 | 7% |
Grand Total | 30 VOTE |
3.14.15 @12:30PM
Brand | Count | Percent |
Guinness | 7 | 29% |
New Castle | 4 | 17% |
Stella Artois | 4 | 17% |
Corona Extra | 3 | 13% |
Heineken | 2 | 8% |
Modelo Especial | 2 | 8% |
Dos Equis | 1 | 4% |
Sapporo | 1 | 4% |
Grand Total | 24 | VOTES |
3.14.15 @12:00PM
Brand | Count | Percent |
Guinness | 4 | 22% |
New Castle | 3 | 17% |
Stella Artois | 3 | 17% |
Corona Extra | 2 | 11% |
Heineken | 2 | 11% |
Modelo Especial | 2 | 11% |
Dos Equis | 1 | 6% |
Sapporo | 1 | 6% |
Grand Total | 18 VOTE |
3.14.15 @11:20AM MTN
|
Imported Beer Brand Tournament Challenge
In honor of the approaching NCAA Men's basketball tournament, I put together my own tournament challenge. Instead of colleges and universities, brands from different CPG categories will go head-to-head in a bracket style, 8-team tournament challenge. For this particular "region", imported beer brands will face-off to determine which is the most preferred.
For the most up-to-date RESULTS, please click Here
For the Dessert Brand Tournament Challenge, please click HERE
For the most up-to-date RESULTS, please click Here
For the Dessert Brand Tournament Challenge, please click HERE
Thursday, March 12, 2015
Dessert Brand Tourney Challenge Results
Below are the results from the Dessert Brand Tournament Challenge.
Update:
3.15.15 @10:50AM MTN
Round 1
Championship (Winners)
Earlier Results......
3.14.15 @9:00AM MTN
3.13.15 @3:00PM MTN
3.13.15 @11:05AM MTN
3.13.15 @9:35AM MTN
3.13.15 @7:30AM MTN (Winners)
3.13.15 @12:15AM MTN (Winners)
3.12.15 @10:25PM MTN (Winners)
TOTAL 9 VOTES
3.12.15 @9:45PM MTN (Winners)
Update:
3.15.15 @10:50AM MTN
Round 1
Brand | Count | Percent | Pool |
Betty Crocker Brownie Mix vs. | 29 | 52% | Pool A |
Snickers | 27 | 48% | |
Milky Way vs. | 7 | 13% | Pool A |
Ben & Jerry's Ice Cream | 48 | 86% | |
Jello Pudding vs. | 23 | 41% | Pool B |
Starbursts | 32 | 57% | |
Oreos vs. | 40 | 71% | Pool B |
Chips Ahoy | 16 | 29% |
Round 2
|
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 26 | 49% |
Betty Crocker Brownie Mix | 8 | 15% |
Oreos | 7 | 13% |
Starbursts | 5 | 9% |
Milky Way | 3 | 6% |
Chips Ahoy | 2 | 4% |
Jello Pudding | 1 | 2% |
Snickers | 1 | 2% |
Grand Total | 53 | VOTES |
Earlier Results......
3.14.15 @9:00AM MTN
Brand | Count | Percent |
Ben & Jerry's Ice Cream Total | 25 | 50% |
Betty Crocker Brownie Mix Total | 8 | 16% |
Oreos Total | 6 | 12% |
Starbursts Total | 5 | 10% |
Chips Ahoy Total | 2 | 4% |
Milky Way Total | 2 | 4% |
Jello Pudding Total | 1 | 2% |
Snickers Total | 1 | 2% |
Grand Total | 50 |
3.13.15 @3:00PM MTN
|
3.13.15 @11:05AM MTN
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 16 | 46% |
Betty Crocker Brownie Mix | 6 | 17% |
Oreos | 5 | 14% |
Starbursts | 3 | 9% |
Chips Ahoy | 2 | 6% |
Jello Pudding | 1 | 3% |
Milky Way | 1 | 3% |
Snickers | 1 | 3% |
35 VOTES |
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 12 | 44% |
Oreos | 4 | 15% |
Betty Crocker Brownie Mix | 3 | 11% |
Starbursts | 3 | 11% |
Chips Ahoy | 2 | 7% |
Jello Pudding | 1 | 4% |
Milky Way | 1 | 4% |
Snickers | 1 | 4% |
Grand Total | 27 | VOTES |
3.13.15 @7:30AM MTN (Winners)
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 9 | 45% |
Betty Crocker Brownie Mix | 3 | 15% |
Chips Ahoy | 2 | 10% |
Oreos | 2 | 10% |
Starbursts | 2 | 10% |
Jello Pudding | 1 | 5% |
Snickers | 1 | 5% |
Milky Way | 0 | 0% |
Grand Total | 20 | VOTES |
3.13.15 @12:15AM MTN (Winners)
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 6 | 46% |
Betty Crocker Brownie Mix | 3 | 23% |
Oreos | 2 | 15% |
Chips Ahoy | 1 | 8% |
Jello Pudding | 0 | 0% |
Milky Way | 0 | 0% |
Starbursts | 0 | 0% |
Total | 13 | VOTES |
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 5 | 56% |
Betty Crocker Brownie Mix | 2 | 22% |
Chips Ahoy | 1 | 11% |
Oreos | 1 | 11% |
Jello Pudding | 0 | 0% |
Milky Way | 0 | 0% |
Snickers | 0 | 0% |
Starbursts | 0 | 0% |
3.12.15 @9:45PM MTN (Winners)
Brand | Count | Percent |
Ben & Jerry's Ice Cream | 3 | 50% |
Betty Crocker Brownie | 2 | 33% |
Chips Ahoy | 1 | 17% |
Jello Pudding | 0 | 0% |
Milky Way | 0 | 0% |
Oreos | 0 | 0% |
Snickers | 0 | 0% |
Starburst | 0 | 0% |
Grand Total | 6 VOTES |
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